Radio Ads

So listening to some local sports talk radio the other morning I heard something out of the ordinary. Something I haven’t heard since Black Friday (April 15th, 2011) for Online Poker. And what was that you ask? It was a commercial for an online gambling site utilizing the ‘.net’ version. A radio commercial featuring

Whoa – I haven’t heard a ‘gambling site’ advertise on the radio in over 2 years, what gives?

Bovada Sign Up Instructions

  • Official Website:
  • *US Players: Welcome
  • Free Sports Bets, Casino Games and Anonymous Online Poker
  • Reputable, Legit & Trustworthy
  • **Been A Top Sportsbook on SBPC for 5+ Years

In this instance, it was for Bovada Poker, Sports & Online Casino. The ad was actually for Bovada.NET. The interesting thing about this to me is that the online sites utilize the informational portal as the way to advertise to the general public. The general public then goes and does a google search for the brand name. The official website is no where to show up in the listings of google, however the site where you can gamble for real money (and fake money), or will probably be the results shown.

The Promotion

The ad I heard on the radio was promoting betting on horce racing. Specifically at that time the KY Derby. The current Bovada promotion is 50% Free Bet Match up to $250. Deposit $500 to maximize the bonus. This is for any sports betting. If you are interested in the casino or poker then visit our bovada promo code details page where the most current promotions for poker, casino and sports are kept up to date.

Interestingly enough, the team behind the scenes here at SportsBookPromoCodes recently met with the marketing team that manages the Bovada brand. They informed us that the goal of the advertising is to increase brand awareness. Their goal is not to drive visitors to the or websites. They would be completely happy if the potential player just went to their favorite search engine and searched for their brand, found their “real” website or found a site like this one where we share the details of how it works and how you as the player can maximize your betting bucks.

About Bovada – We’ve Got The Inside Scoop

It is the step-child of infamous billion dollar brand “Bodog” that was once one of the largest US sports betting portals in the world. The bodog brand left the US market after the UIGEA and re-focused their brand in the UK and now actually only in Canada.

We spent a week partying doing business with the team from Bovada in spring of 2013 and they let us know the strategy. It is about branding, not about driving traffic to the free to play version of their website.

Lettuce be cereal for a moment – they want the traffic to the website where you can gamble for cash but to do this, they have to go around a carefully planned strategy to get you to hear the brand, minimize the need to go to the .net version and get you to search for the name and find it in google. They can not just advertise to you the real money version that is, in our opinion probably the touch down goal of the overall campaign. However, the challenge in our opinion is that the name “Bovada” has so many darn ways to spell it wrong that the average joe has no clue the correct spelling.

When the brand first debuted, I had to personally go check and make sure I was spelling it properly myself. Besides being hard to spell, and often mis-spelled “bovado, bravada, brovodo, bavada” and honestly dozens of other misspellings it makes us question the name, somewhat. I does sound ‘gambly’ though (yes I made that word up).

More Bovada Details

  • *US friendly – for most. Some states excluded. Washington D.C, NY, Maryland, Utah, Washington, Kentucky, Louisana not allowed.
  • 50% Deposit Match Bonus Up To $250 – Deposit $500 to maximize bonus (sports only)
  • VISA works for deposits
  • Cashouts – Checks arrive within 1 week currently (Summer, 2013 – this can change based on the industry, however they always pay out)

**Bovada has been top rated here in their previous incantation as “Bodog” since 2007.

UPDATED May 20, 2013
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